Research highlights: In 2024, YouTube reached 2.50 billion users, marking a 12,400% increase since 2006. India leads with 476 million users, followed by the U.S. with 238 million. YouTube Premium also grew significantly, reaching 100 million in 2024.
Related research: How many people use social media? | How many users does Instagram have? | How many users does Facebook have? | How many users does Telegram have? | What's the average age of a TikTok user? | How many users does Twitter have? | What's the average time spent on social media each day? | How many hours of video are uploaded to YouTube every minute?
How many people use YouTube?
In 2024, 2.50 billion people used YouTube , which is a small bump of 0.4% from the year before
The biggest jump happened back in 2008, when YouTube's users skyrocketed by 700%, going from 20 million in 2006 to 160 million in 2008
YouTube crossed the 1 billion mark in 2013
By 2019, YouTube had more than 2 billion users
YouTube went from 20 million users in 2006 to 2.50 billion by 2024, which is a mind-blowing 12,400% increase over nearly two decades
Date | YouTube users | Change |
|---|---|---|
2024 | 2.50B | ↑ 0.4% |
2023 | 2.49B | ↓ -1.19% |
2022 | 2.52B | ↑ 10.04% |
2021 | 2.29B | ↑ 14.5% |
2019 | 2.00B | ↑ 53.85% |
2014 | 1.30B | ↑ 30% |
2013 | 1.00B | ↑ 25% |
2012 | 800.00M | ↑ 400% |
2008 | 160.00M | ↑ 700% |
2006 | 20.00M | – |
How many users does YouTube Premium have?
By February 2024, YouTube Premium had 100 million subscribers who pay for the service. That's double the 50 million they had back in September 2021
From November 2022 to February 2024, YouTube Premium picked up 20 million new subscribers, going from 80 million to 100 million
Between October 2020 and November 2022, the number of people subscribing to YouTube Premium jumped from 30 million to 80 million. That's a 166.67% increase in just over two years
Date | Paying subscribers |
|---|---|
Feb 2024 | 100.0M |
Nov 2022 | 80.0M |
Sep 2021 | 50.0M |
Oct 2020 | 30.0M |
What country has the most YouTube users?
India is way ahead with 476 million YouTube users, which is almost twice as many as the next country
The United States is second with 238 million users
After India and the U.S., Brazil comes in third with 147 million users, and Indonesia is close behind with 139 million users
The top five countries with the most YouTube users—India, United States, Brazil, Indonesia, and Mexico—together have 1.084 billion users, making up a big chunk of the global YouTube audience
In Latin America, Mexico is the biggest YouTube market after Brazil, with 84.2 million users, beating out Argentina, which has 32.1 million users
European countries like Germany (65.7M), United Kingdom (55.7M), France (50.2M), Italy (41.5M), and Spain (39.1M) are important markets, but their user numbers are much smaller compared to Asian countries like India and Indonesia
In the Middle East and Africa, Egypt leads with 48.1 million YouTube users, showing how the platform is catching on in these areas
Japan is the biggest YouTube market in East Asia with 79.4 million users, ahead of other countries in the region like South Korea (43.6 million) and Thailand (44.2 million)
Country | YouTube users |
|---|---|
India | 476.0M |
United States | 238.0M |
Brazil | 147.0M |
Indonesia | 139.0M |
Mexico | 84.2M |
Japan | 79.4M |
Pakistan | 66.1M |
Germany | 65.7M |
Vietnam | 63.0M |
Philippines | 58.1M |
Turkey | 58.1M |
United Kingdom | 55.7M |
France | 50.2M |
Egypt | 48.1M |
Thailand | 44.2M |
South Korea | 43.6M |
Italy | 41.5M |
Spain | 39.1M |
Bangladesh | 36.8M |
Argentina | 32.1M |
YouTube users by age and gender
The 25-34 age group is the biggest chunk of YouTube users, with 9.4% of women and 12.1% of men. This makes them the most active group on the platform
Next up is the 18-24 age group, which is the second most active, with 6.7% of female users and 9% of male users
In every age group, there are more male YouTube users than female. The biggest difference is in the 18-24 and 25-34 age groups, where there are 2.3% and 2.7% more males than females, respectively
As people get older, their YouTube usage drops off. In the 65+ age group, only 5% of women and 4.5% of men are using YouTube
Among older users, especially in the 55-64 and 65+ age groups, the gender gap is smaller, with male and female user percentages being closer. For example, in the 55-64 group, the difference is just 0.2%
Overall, across all age groups, there are consistently more male users than female, suggesting that YouTube tends to attract slightly more men in most age brackets
Age | Female | Male |
|---|---|---|
18-24 | 6.70% | 9% |
25-34 | 9.40% | 12.10% |
35-44 | 8.10% | 9.80% |
45-54 | 6% | 6.90% |
55-64 | 4.60% | 4.80% |
65+ | 5% | 4.50% |
Only data for users aged 18+ is available
What are the biggest YouTube channels?
T-Series is ahead with 238.9 billion total views and 11.9 million average views per video
Cocomelon - Nursery Rhymes stands out with a high average of 165.4 million views per video, even though it has fewer total views (175.7 billion) than T-Series
Kids’ content is very popular, with channels like Kids Diana Show and Like Nastya getting average views of 86 million and 111.9 million per video
SET India is third in total views with 156.4 billion, but its average views per video are lower at 1.2 million. This means they have a lot of content, but each video doesn’t get as many views as some other top channels
WWE has 81 billion views, but only 1.1 million views per video on average, similar to channels like Sony SAB and Zee TV. This suggests they upload a lot, but not every video gets the same attention
Vlad and Niki and Like Nastya, both kids' channels, have really high engagement, with average views per video at 130.5 million and 111.9 million, showing how strong kids' content is on YouTube
Movieclips has a solid 60.7 billion total views with an average of 1.5 million views per video, which is pretty typical for entertainment channels
Ryan's World, another kids' channel, is doing great with 56.6 billion total views and 21.5 million average views per video
The channels with the lowest average views per video among the top 20 are ABS-CBN Entertainment and Har Pal Geo, with just 0.2 million and 0.4 million views per video, even though they have tens of billions in total views
Channel Name | Channel Views | Avg Views per Video |
|---|---|---|
T-Series | 238.9 B | 11.9 M |
Cocomelon - Nursery Rhymes | 175.7 B | 165.4 M |
SET India | 156.4 B | 1.2 M |
Sony SAB | 109.2 B | 1.4 M |
Kids Diana Show | 99.1 B | 86.0 M |
Like Nastya | 96.7 B | 111.9 M |
Zee TV | 85.2 B | 0.5 M |
Vlad and Niki | 83.7 B | 130.5 M |
WWE | 81.0 B | 1.1 M |
Colors TV | 67.3 B | 0.5 M |
Zee Music Company | 63.3 B | 6.4 M |
Movieclips | 60.7 B | 1.5 M |
Netd Müzik | 58.6 B | 2.4 M |
El Reino Infantil | 57.1 B | 41.7 M |
Ryan's World | 56.6 B | 21.5 M |
ABS-CBN Entertainment | 51.7 B | 0.2 M |
ChuChu TV Nursery Rhymes | 49.1 B | 64.6 M |
Super Simple Songs | 48.4 B | 62.5 M |
Har Pal Geo | 47.6 B | 0.4 M |
ARY Digital HD | 46.5 B | 0.4 M |
Sources
SOAX empowers businesses to make transformational, data-informed decisions by scraping the web. Discover SOAX's residential proxies, Web Unblocker, and social media scraper API.