How many users does Facebook have?

Research highlights: As of Q4 2023, Facebook has 3.07 billion monthly active users (MAU). India has the most users, with 378.1 million users on the platform. On average, people around the world spend about 17 hours and 20 minutes on Facebook each month.

Related research: How many people use social media? | How many users does Instagram have? | What's the average time spent on social media? | What's the average age of a TikTok user? | How many users does Telegram have?

How many users does Facebook have?

•  By the end of 2023, Facebook had 3.07 billion users, which is a 0.52% bump from the previous quarter

• The slowest growth in the past two years happened in late 2022, with just a 0.17% increase in users

• Facebook actually saw its first-ever drop in users in the second quarter of 2022, with a 0.07% decrease compared to the first quarter

• Back in early 2012, Facebook hit the 1 billion user mark, growing by 11.84% in the last quarter of 2011

• The biggest growth spurt Facebook ever had was in early 2009, with a massive 97% increase, adding 96 million new users in just three months

• Since the end of 2020, Facebook's growth rate has been slowing down, dropping from 2.08% to 0.52% by the end of 2023

• In the first quarter of 2020, when COVID-19 first hit, Facebook saw a 4.2% jump in users, adding 100 million new people

• For six straight quarters from early 2022 to the end of 2023, Facebook's growth rate stayed below 1%

• Over the last ten years, from late 2013 to late 2023, Facebook's user base more than doubled, going from 1.23 billion to 3.07 billion

• Facebook crossed the 2 billion user milestone in the second quarter of 2017

Which country has to most Facebook users?

•  The country with the most number of Facebook users is India, with 378.1 million users, which is almost double the number of users in the U.S

• The United States has 193.8 million Facebook users, making it the country with the most users in the Western world

• Indonesia comes in third with 119.1 million Facebook users

• In Latin America, Brazil and Mexico are the top Facebook markets, with 112.6 million and 92.7 million users, respectively

• The Philippines has a big Facebook user base too, with 87.7 million users, making it the second-largest market in Southeast Asia after Indonesia

• Egypt is the largest market for Facebook in the Middle East and North Africa (MENA) region, with 46.3 million users

• Nigeria leads in Africa with 38.7 million Facebook users, followed closely by South Africa with 26.7 million users

How do people use Facebook?

•  A whopping 98.5% of Facebook users get on the platform using their mobile phones

• Just 1.5% of Facebook users stick to laptops or desktop computers only

• 81.8% of Facebook users are all about their mobile phones for accessing Facebook

• 16.7% of Facebook users use both their mobile phones and computers to get on the platform

What’s the average time spent on Facebook per month?

•  The average time spent on Facebook each month is 17 hours and 20 minutes per month

• Egypt tops the charts for Facebook usage, with people spending an average of 39 hours and 59 minutes per month on the platform, which is more than double the global average

• People in the UAE and Vietnam also spend a lot of time on Facebook, with 29 hours and 48 minutes and 28 hours and 12 minutes per month, making them second and third globally

• In big markets like India and Mexico, users spend over 23 hours per month on Facebook

• In the United States, the average Facebook usage is 17 hours and 9 minutes per month

• In Europe, Hungary leads with users spending 16 hours and 7 minutes per month on Facebook

• Russia has the lowest Facebook usage, with users spending just 1 hour and 54 minutes per month on the platform

For more information on the average time spent on social media check out our related research: What's the average time spent on social media?

What Facebook pages have the most followers?

•  The Facebook App page is the most popular, with 188 million followers

• Cristiano Ronaldo is the most liked person on Facebook, with 168 million followers. Lionel Messi and Will Smith are close behind, each with 116 million followers

• Samsung is the top brand on Facebook with 161 million followers, beating out big names like Coca-Cola (108 million) and McDonald's (81 million)

• Shakira is the most liked female celebrity on Facebook, with 124 million followers, making her sixth overall

• China Daily and Xinhua News Agency are among the top news outlets on Facebook, with 110 million and 96 million followers, respectively

*tied

Sources

• Facebook MAU worldwide 2023 | Statista

• Facebook users reach by device 2022 | Statista

• Facebook users by country 2024 | Statista

• Digital 2024: Global Overview Report — DataReportal

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