Research highlights: In 2024, 36.20% of TikTok’s global users (543 million people) were between 18-24 years old. Another big chunk, 33.90%, were aged 25-34 years old. This means about 70% of TikTok’s users are between 18 and 35 years old.
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What’s the average age of TikTok users?
Most TikTok users around the world are between 18-24 years old, making up 36.20% of the total users
The second-largest group is people aged 25-34, who account for 33.90% of the global audience
Combined, the 18-34 age group makes up 70.10% of all TikTok users
There's a noticeable drop in TikTok usage among older age groups: those aged 45-54 make up just 7.90% of users, and those 55 and older only 6.20%
Overall, people aged 45 and up represent 14.1% of TikTok's audience, showing that while fewer older adults use the platform, a good number of middle-aged adults still do
Age Group | % of Total | # of Users |
|---|---|---|
18-24 years old | 36.20% | 543.0M |
25-34 years old | 33.90% | 508.5M |
35-44 years old | 15.80% | 237.0M |
45-54 years old | 7.90% | 118.5M |
55+ years old | 6.20% | 93.0M |
How many people in the US use TikTok?
TikTok is most popular among 18-19 year-olds in the U.S., with 67% of people in this age group using the app
People aged 20-29 are also big users, with 56% of them on TikTok
The least amount of TikTok users are in the 60-64 age group, with only 16% using the platform
In total, 41% of the U.S. population uses TikTok
Age | Percent of people using TikTok |
|---|---|
18-19 | 67% |
20-29 | 56% |
30-39 | 45% |
40-49 | 38% |
50-59 | 25% |
60-64 | 16% |
Who uses TikTok more? Men or women?
Men make up a slightly larger share of TikTok's global users, accounting for 54.40% of the total
Women make up 45.60% of TikTok's users
The biggest gender gap is in the 25-34 age group, where 19.30% of users are men, compared to 14.60% who are women
The gender distribution evens out more in older age groups. Among users aged 45-54, 4.20% are men and 3.70% are women
In the 55+ age group, the gender ratio is equal, with both men and women each making up 3.10% of TikTok's total users
Age Group | Female | Male |
|---|---|---|
18-24 years old | 17.30% | 18.90% |
25-34 years old | 14.60% | 19.30% |
35-44 years old | 6.90% | 8.90% |
45-54 years old | 3.70% | 4.20% |
55+ years old | 3.10% | 3.10% |
Total | 45.60% | 54.40% |
How many people use TikTok? (2018 - 2023)
By 2023, TikTok's user base reached 1.587 billion
TikTok saw huge growth from 2018 to 2023, going from 133 million to 1.587 billion users worldwide
The biggest jump happened between 2019 and 2020, when the number of users almost doubled from 381 million to 700 million
TikTok crossed the 1 billion user mark in 2022, reaching 1.4 billion users globally
Year | Nr of Users | % Change |
|---|---|---|
2023 | 1.6B | ↑ 16.18% |
2022 | 1.4B | ↑ 51.44% |
2021 | 902.0M | ↑ 28.86% |
2020 | 700.0M | ↑ 83.73% |
2019 | 381.0M | ↑ 186.47% |
2018 | 133.0M | – |
Sources
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