Research highlights: When looking at Instagram users by country, Instagram users in India dominate the platform with 413.85 million—more than double the 171.7 million users in the US, the second-largest market. Brazil ranks third with 140.7 million users. Together, these three countries account for over 36% of Instagram’s global user base. Instagram users are heavily concentrated in Southern Asia (25.7%), Southern America (13.6%), and Northern America (11%), and these three regions account for over 50% of the platform’s global active users. Kazakhstan stands out with the highest adult reach rate, with nearly 9 out of 10 adults active on Instagram (86.2%).
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Instagram users by country: top nations with the most active accounts
How many Instagram accounts are there in the world? As of 2025, Instagram has approximately 2.11 billion monthly active users
Instagram users in India dominate the platform. With 413.85 million users, India has more than twice the number of Instagram users as the United States (171.7M)
Instagram US users remain the second-largest audience and still hold a strong position as the largest market outside of Asia with 171.7 million users, representing about 8.6% of Instagram’s global reach
Brazil is the third-largest Instagram market globally and the top country in Latin America with 140.7 million users
Collectively, the top three countries contribute to over 36% of Instagram's worldwide users
Indonesia is the only other country surpassing 100 million users (103.4M)
The United Kingdom (33.4M) and Germany (31.25M) are Europe's biggest Instagram markets. They rank 8th and 9th worldwide
Japan has a lower Instagram user base despite its large population. With 57.45 million users, Japan ranks just behind Turkey but has fewer users than countries with smaller populations like the UK and Germany
Argentina is South America's second-largest Instagram market with 28.9 million users
The Philippines ranks ahead of Canada (19.8M) and Iraq with 22.85 million users, again showing Instagram’s strong presence in Southeast Asia (18.95M)
Rank | Country | Total Reach |
|---|---|---|
1 | India | 413.85M |
2 | United States of America | 171.70M |
3 | Brazil | 140.70M |
4 | Indonesia | 103.40M |
5 | Turkey | 58.45M |
6 | Japan | 57.45M |
7 | Mexico | 48.75M |
8 | United Kingdom | 33.40M |
9 | Germany | 31.25M |
10 | Argentina | 28.90M |
11 | Italy | 27.75M |
12 | France | 26.55M |
13 | Spain | 24.80M |
14 | South Korea | 23.60M |
15 | Philippines | 22.85M |
16 | Colombia | 20.40M |
17 | Egypt | 20.05M |
18 | Canada | 19.80M |
19 | Iraq | 18.95M |
20 | Pakistan | 18.80M |
Countries with the highest Instagram adult reach rate
Despite having smaller populations, countries like Kazakhstan and Turkey boast Instagram reach rates of 86.2% and 85.5%, respectively, among adults aged 18+. This means nearly 9 out of 10 adults in these countries are active on the platform
Small nations like Brunei (81.3%), Bahrain (81.3%), and Montenegro (80.6%) show that Instagram is a dominant platform even in smaller markets and that the platform is widely used in the country’s adult population
Uruguay's Instagram users may seem small at 2.2 million, but with an 83.3% reach rate, Instagram is a major platform in the country
The high reach rate of island nations like the Cayman Islands (78.7%) and Barbados (78.6%) shows that Instagram is a key social platform for their communities
Among Middle Eastern countries, Kuwait (70.3%) and Bahrain (81.3%) have high Instagram penetration, while Iraq has the largest absolute user base in the region at 18.4 million
Argentina and Chile have reach rates of 81.7% and 79.8%, respectively, which highlights Instagram’s popularity in Latin America
Rank | Country | Reach Rate (18+ Population) | Instagram Users (18+) |
|---|---|---|---|
1 | Kazakhstan | 86.2% | 11,750,000 |
2 | Turkey | 85.5% | 55,850,000 |
3 | Brazil | 83.5% | 135,700,000 |
4 | Uruguay | 83.3% | 2,200,000 |
5 | United Arab Emirates | 82.1% | 7,500,000 |
6 | Argentina | 81.7% | 27,750,000 |
7 | Brunei | 81.3% | 285,000 |
8 | Bahrain | 81.3% | 1,035,000 |
9 | Montenegro | 80.6% | 402,000 |
10 | Chile | 79.8% | 12,600,000 |
11 | Cayman Islands | 78.7% | 48,000 |
12 | Barbados | 78.6% | 176,000 |
13 | Panama | 77.9% | 2,500,000 |
14 | Guam | 77.2% | 91,000 |
15 | Cyprus | 74.9% | 828,000 |
16 | St. Kitts & Nevis | 70.5% | 26,000 |
17 | Kuwait | 70.3% | 2,750,000 |
18 | Aruba | 70.0% | 60,000 |
19 | Israel | 69.3% | 4,450,000 |
20 | Iraq | 68.8% | 18,400,000 |
Instagram reach by region
Instagram’s user base is heavily concentrated in Southern Asia (25.7%), Southern America (13.6%), and Northern America (11%). Together, these three regions account for over 50% of the platform’s global active users
Southern Asia takes the lead in Instagram usage, accounting for 25.7% of the global total with 448 million active users, more than double the 192 million users in Northern America (11%). This is accounted for by the fact that India dominates the platform
Europe’s Instagram usage varies significantly by subregion. Southern Europe leads with 72.6 million users (4.2%), followed by Western Europe (78M, 4.5%) and Northern Europe (51.3M, 2.9%). Eastern Europe has the lowest user base at 43.1 million (2.5%)
Southern America (13.6%) and Southeastern Asia (10.2%) surpass Western Europe (4.5%) and Northern Europe (2.9%), showing the platform’s strength in emerging markets
However, Africa's Instagram presence is comparatively lower than other regions. Northern Africa (2.9%) has the highest user base at 50.9 million, while Middle Africa accounts for just 0.2% of global users (2.77 million)
Western Asia (7.6%) and Central Asia (1.7%) have a combined 162.3 million users, which indicates Instagram's growing influence in these regions
Oceania has 17.5 million Instagram users, accounting for just 1% of the global total
Region | Number of active users | Percentage of global total |
|---|---|---|
Northern America | 192M | 11% |
Central America | 62.6M | 3.6% |
Caribbean | 9.75M | 0.6% |
Southern America | 237M | 13.6% |
Western Europe | 78M | 4.5% |
Northern Europe | 51.3M | 2.9% |
Southern Europe | 72.6M | 4.2% |
Eastern Europe | 43.1M | 2.5% |
Northern Africa | 50.9M | 2.9% |
Western Africa | 16.2M | 0.9% |
Middle Africa | 2.77M | 0.2% |
Eastern Africa | 13.2M | 0.8% |
Southern Africa | 8.18M | 0.5% |
Western Asia | 133M | 7.6% |
Central Asia | 29.3M | 1.7% |
Southern Asia | 448M | 25.7% |
Southeastern Asia | 177M | 10.2% |
Eastern Asia | 101M | 5.8% |
Oceania | 17.5M | 1.0% |
Sources
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